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News from Ward's OEM Edition
October 5, 2011 A Penton Media Publication Vol. 10 No. 39

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CONTENTS
Fro
m Our Magazines:
Brembo Balancing High-End Brake Systems With Expansion Into Lower Segments

Doomed Mitsubishis May Return

Chevy Orlando Now Arriving in Canada

Ford and UAW Finalize Contract, Bob Nardelli's Back! Costs Going Up in China

Ford to Add 5,700 U.S. Jobs As Part of Contract

New Product, Dealers, AWD Bolster Subaru Sales Targets

New Coupe Most Fun-To-Drive Mini Yet

GM Says New Front-Center Airbag Driven by Sense of Duty

New Tax 'Only Way to Go' for EVs, Former U.S. Transportation Secretary Says




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2012 PROTO LABS CALENDAR
Designed by designers and engineered for engineers, our annual Cool Parts Calendar features the visions of product developers across the nation and around the world. It features monthly contests, industry tradeshow dates, and (of course) those elusive days of the week. Request your calendar today.

Features
Brembo Balancing High-End Brake Systems With Expansion Into Lower Segments
The Italian company traditionally has supplied brake components to luxury vehicles and sports cars, including exotic brands such as Ferrari. But a new strategy is needed to grow its business.

Doomed Mitsubishis May Return
"There needs to be sufficient market demand," for the Eclipse to return, says Mitsubishi's Greg Adams. Through August, sales of the sports car were tracking well head of like-2010, but deliveries totaled just 6,721.

Chevy Orlando Now Arriving in Canada
The 7-passenger compact CUV debuts in Canadian showrooms next week. “Forever and a day, the top-selling car in Canada is a small car,” says a dealer in London, ON.

AutolineDaily
Ford and UAW Finalize Contract, Bob Nardelli's Back! Costs Going Up in China


VideoWire
Ford to Add 5,700 U.S. Jobs As Part of Contract


Sales
New Product, Dealers, AWD Bolster Subaru Sales Targets
Subaru executives count on the all-new sedan version of the '12 Impreza to push overall brand sales in the U.S. to 350,000 units by 2014.


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Test Drive
New Coupe Most Fun-To-Drive Mini Yet
The most controversial aspect of the car is its "helmet roof." With a large spoiler at its trailing edge, it resembles a backwards-facing baseball cap.

Vehicles/Technology
GM Says New Front-Center Airbag Driven by Sense of Duty
The auto maker will introduce the industry's first front-center airbag, which aims to protect first-row occupants in side-impact and rollover crashes, with its '13-model large CUVs.

For Our WardsAuto.com Subscribers
New Tax 'Only Way to Go' for EVs, Former U.S. Transportation Secretary Says
Taxing EV owners to make up for lost fuel-levy revenue is fair. "Electric vehicles still occupy space and have needs for roads and bridges," Norman Mineta says.

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