View this email as a Web page Please add Ward's Live Coverage from NADA to your Safe Sender list.

February 5, 2007 A Prism Business Media Publication Vol. 1 No. 4
CONTENTS
From Our Magazines:
CEO Unlikely Dealer Advocate

Alabama Dealer First Woman to Win TIME Award

Chrysler Dealers Vent, But Meeting Tone 'Upbeat'

'You Want to Do What?'

GM Certified Used Cars Get Powertrain Warranty

Online System Helps Vehicle Remarketers

Dealers Speak: Straight Talk From Retailers

Industry Struggles Nothing New, Bradshaw Reminds

Chrysler Improves Ordering Process After 2006 Crisis

Honda Still Downstream of Small MPV Market

Reporters Notebook: Talking Under the Influence



About This Newsletter
To unsubscribe from this newsletter go to: Unsubscribe




This is the fourth of five reports with news and insight from the NADA convention floor in Las Vegas.

Features
CEO Unlikely Dealer Advocate
LAS VEGAS -- Steve Wilhite is a dealer advocate and, at a conference that's part of the National Automobile Dealers Assn. convention here, he defends dealers by calling for higher profit margins and slamming auto makers for treating dealers badly at times.


ADVERTISEMENT

Is your sales process Helping or Hurting?
It's time you benefit from JM&A Group's Performance Development Center. Our proven programs teach your salespeople effective methods to maintain a consistent sales process -- all designed to maximize performance and profitability. Our Complete Curriculum masters the areas of Front-End Sales, Finance & Insurance and Fixed Operations.

News
Alabama Dealer First Woman to Win TIME Award
LAS VEGAS -- Alabama dealer Tracy Shields Jones is named TIME Magazine's Quality Dealer of the Year, making her the first woman to win the award.


ADVERTISEMENT
MSX International helps dealers build repair order revenues and profitability while increasing customer retention. The goal: every customer gets what they need, when they need it.
We design custom programs with proven selling tools and training that have significantly increased service department utilization, productivity and sales. Learn More about MSX cost-cutting and revenue-generating strategies.

Dealer Issues
Chrysler Dealers Vent, But Meeting Tone 'Upbeat'
LAS VEGAS -- Chrysler Group confesses its sins -- again -- but all still is not forgiven, as evidenced by an "upbeat" meeting where top executives faced some tough questions.


ADVERTISEMENT
No matter how you like to be addressed, with Reynolds you're the boss.
Find dealership-proven solutions and services for your business at the NADA Expo, visit booth numbers 1849 C, 2149 C and 2160 C, located together in the Central Hall.

Be the Boss. Demand Reynolds.

Profit Centers
'You Want to Do What?'
LAS VEGAS -- U.S. Mercedes-Benz dealers and managers are behind some of the most creative programs launched lately by Mercedes-Benz Financial, a top executive of the firm says.

GM Certified Used Cars Get Powertrain Warranty
LAS VEGAS -- General Motors Corp. says the expansion of its 5-year/100,000-mile (160,934 km) powertrain warranty program to GM certified used cars is aimed at keeping customers for life.

Online System Helps Vehicle Remarketers
New Internet feature designed to help dealers and others with used-car values and forecasts.


ADVERTISEMENT


PDR a great fit for service bays
    Some of the most successful auto dealers have incorporated a paintless dent removal program into their dealership fixed ops departments as a way to drive new service opportunities. Dent Wizard International can build incremental profit, increase customer retention and improve CSI with manufacturers by offering its products in service bays.
    Visit www.dentwizard.com


From the Dealers
Dealers Speak: Straight Talk From Retailers
Ward's talks with NADA dealers across the country to find out what's on their minds. This is the third in a series.

Industry Struggles Nothing New, Bradshaw Reminds
Auto makers and dealers have faced tough times in the past and managed to over come them.

From the Auto Makers
Chrysler Improves Ordering Process After 2006 Crisis
LAS VEGAS -- Chrysler Group vows never to repeat the mistakes of 2006 when inventories swelled and dealers were inundated with poorly equipped vehicles that could be sold only with significant incentives.

Honda Still Downstream of Small MPV Market
LAS VEGAS -- American Honda Motor Co. Inc. is in no rush to join the battle shaping up in the multipurpose vehicle/people mover market in the U.S., Richard Colliver, executive vice-president-automobile sales, suggests.


ADVERTISEMENT

Need your inventory accurately placed on top tier portals?
Dealer Specialties collects the most accurate data from 10,000+ dealers and distributes to 1,500+ data partners. Excellent customer service is driven by 750 consultants creating industry standards for on-site visits. "Be Back" brochures help close the deal, moving your inventory faster.
Visit www.dealerspecialties.com for more information.

Off the Beaten Track
Reporters Notebook: Talking Under the Influence
Ward's writers pass along the buzz at the 2007 North American Dealers Assn. conference in Las Vegas this week.

You are subscribed to this newsletter as #email#

For questions concerning delivery of this newsletter, please contact our Customer Service Department at:
Customer Service Department
Wards Dealer Business
A Prism Business Media publication
US Toll Free: 866-505-7173
International: 847-763-9504
Email:wardsdealer.com@pbinews.com

Prism Business Media
9800 Metcalf Avenue
Overland Park, KS 66212

Copyright 2007, Prism Business Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Prism Business Media.